While teeth whitening services are available at many dentist offices, they can be expensive and time-consuming. Professional treatments typically cost over $200 and appointments can last 90 minutes or longer. Thankfully, many oral care brands offer more cost-effective, over-the-counter teeth whitening treatments you can use at home. Experts say they aren’t as strong as in-office treatments, but they can tackle minor discoloration if used correctly and consistently.
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Below, we talked to two dentists about what you can expect from at-home teeth whitening treatments and how to shop for them. We also rounded up our favorite options from brands like Crest, Colgate and Burt's Bees.
SKIP AHEAD Best at-home teeth whitening products including trays and strips, whitening toothpastes, mouthwash, LED whitening treatments and whitening pens | How we picked the best teeth whiteners | Which teeth whitening product is right for you?
With expert guidance in mind, we rounded up a handful of at-home teeth whitening treatments across types and price points. We included options with the ADA Seal of Acceptance, those NBC Select staff members have tried themselves, NBC Select Wellness Award Winners and other highly rated treatments we think you should know about.
Crest 3D Whitestrips are currently the only ADA-approved whitening strips — they also won an NBC Select Wellness Award. The Classic Vivid strips come in a pack of 24, which is enough for 12 treatments. Strips are made with hydrogen peroxide and have a no-slip grip that helps them stick to teeth. Crest also offers other types of whitestrips including Brilliance White, Glamorous White and Sensitive, all of which are ADA-approved.
Type: Strips | Application time: 30 minutes
If you have sensitive teeth, I recommend Lumineux’s whitening strips since they don’t contain peroxides or bleaches that can be painful for those with sensitive teeth, according to the brand. The strips are made with coconut oil, sage oil, lemon peel oil and dead sea salt, natural ingredients that help lift stains off teeth, according to Lumineux. One box contains 42 teeth whitening strips, which is enough for 21 treatments. I notice a difference in the shade of my teeth when I use these whitening strips as directed for 30 minutes a day and I frequently repurchase them.
Type: Strips | Application time: 30 minutes
Opalescence Go Teeth Whitening Trays — which have a 4.5-star average rating from 1,296 reviews on Amazon — come prefilled with a minty gel that contains 10% hydrogen peroxide. The trays are single-use and flexible, allowing them to conform to your teeth and the shape of your mouth, according to the brand. Treatments last 30 to 60 minutes.
Type: Trays | Application time: 30 to 60 minutes
Nu Skin’s AP 24 Toothpaste, an NBC Select Wellness Award winner, is formulated with gentle abrasives to remove surface stains from teeth and brighten their appearance, according to the brand. The fluoridated toothpaste, which comes in a 4-ounce tube, has a neutral vanilla mint flavor. It also contains sodium lauryl sulfate (SLS), an ingredient found in many toothpastes that acts as a detergent for your teeth, as explained by experts in our guide to the best toothpastes. I tried Nu Skin’s toothpaste and prefer its thicker, smoother texture to most thinner, gel-like options. Plus, it doesn’t irritate my sometimes sensitive teeth.
Type: Toothpaste | Application time: 2 minutes
This ADA-approved whitening toothpaste from Burt’s Bees is formulated with hydrated silica to help remove surface stains from teeth, according to the brand. The toothpaste has a minty flavor and comes in a 4.7-ounce tube.
Type: Toothpaste | Application time: 2 minutes
ACT’s Whitening + Anticavity mouthwash contains hydrogen peroxide to brighten teeth and fluoride to help prevent cavities, according to the brand. The mouthwash is alcohol-free and dye-free, has a mint flavor and comes in a 16.9-fluid-ounce bottle. It has a 4.5-star average rating from 6,061 reviews on Amazon.
Type: Toothpaste | Application time: 2 minutes
This kit comes with a flexible LED whitening light that molds to the shape of your teeth, providing uniform coverage, according to the brand. It’s powered by your phone — you plug the device’s cable into an Apple or Android smartphone, and you can continue to use your phone during 10 minute treatments. The kit comes with a whitening pen filled with hydrogen peroxide gel that you brush over your teeth before using the light. Colgate recommends using the kit once a day for 10 days to see the best results. When I used the kit as directed, my teeth looked noticeably brighter.
Type: LED light | Application time: 10 minutes
If you’d rather use a rechargeable, wireless whitening light, Auraglow’s kit comes with a battery-powered tray that has built-in LED lights to help activate the included carbamide peroxide whitening gel. You squeeze the gel into the tray before placing it in your mouth and turning the device on to start a 30 minute treatment. The light — which has a 4.1-star average rating from 45,123 reviews on Amazon — comes with a charging case and cable.
Type: LED light | Application time: 30 minutes
Beyond its whitening strips, Colgate offers a whitening pen filled with hydrogen peroxide gel. You use the applicator tip to brush the gel over clean teeth and leave it on overnight. Each pen can be used up to 35 times and the whitening gel is safe for those with sensitive teeth, according to the brand.
Type: Pen | Application time: Overnight
Everyone’s teeth are different, so finding a whitening treatment that works for you will likely involve some trial and error, says Dr. Ilona Casellini, the founder of and a dentist at Swiss Quality Smile in Los Angeles, California. Pay attention to how your teeth react to different products, specifically noting which ones lighten tooth color the best with the least amount of sensitivity.
While shopping for at-home teeth whitening treatments, experts recommend considering the following factors.
The teeth whitening treatment you choose is dependent on your preferences and your dentist's recommendations. Below, we outline different options:
Frequently asked questions
Tooth stains can occur on the interior and exterior of teeth. Those inside the teeth can result from aging or some genetic disorders, while exterior surface stains are usually associated with tobacco use and the consumption of pigmented food and drinks like coffee, red wine and dark fruits, says Casellini.
Whitening products tackle tooth discoloration differently depending on whether they’re targeting interior or exterior stains, but most rely in part on bleaching agents like hydrogen peroxide or carbamide peroxide. During treatments, these active ingredients penetrate enamel, seep into interior tooth tissues and lighten tooth color from the inside out, according to the ADA.
One of the biggest differences between teeth whiteners is the concentration of the active ingredients they’re formulated with, experts told us. The higher the concentration of the active ingredient and the longer it’s left on the teeth, the more effective the whitener typically is. But with higher concentrations of active ingredients comes concerns like tooth sensitivity and gum irritation. That’s why dentists are able to use whiteners with higher concentrations of active ingredients in their offices — professionals know how to whiten teeth based on your sensitivity level while protecting other parts of your mouth.
Whitening products that target interior stains often have a higher concentration of active ingredients since a chemical reaction is required to reach deeper inside the teeth. Those that target exterior discoloration usually have a lower concentration of active ingredients and rely on mechanical interventions like brushing with a whitening toothpaste to scrub stains off the enamel surface, thus dulling their appearance.
Teeth whitening is not for everyone. People who are unhappy with the color of their teeth or want to match their natural teeth to a crown or bridge are the best candidates for whitening, says Casellini. On the other hand, people who have prosthetics like crowns, bridges or veneers that already match the color of and are located very close to their natural teeth should not whiten them. Doing so can result in mismatched tooth colors since the natural teeth will get lighter and the prosthetics will stay the same, she says.
In-office whitening treatments are the most effective option since they’re formulated with higher concentrations of active ingredients, experts told us. This is especially the case if you have discoloration from oral issues like cavities and tooth decay, which may make teeth turn a dark gray color that won’t go away with at-home whitening, says Messina. The same goes for other oral problems like plaque build-up or gum irritation.
With that being said, at-home teeth whitening products can help correct more surface-level tooth discoloration. However, it’s crucial that you use whitening products consistently. “Most people are not compliant at home and therefore do not get the results they are looking for,” says Casellini. “In-office bleaching is more effective because you get instant gratification. In one session, patients usually get one to two shades lighter and all they have to do is relax while the dentist does the work.”
Teeth whitening is safe overall. However, experts say it's important to talk to your dentist before starting a whitening treatment at home to make sure it’s a viable path for you, especially if you’ve experienced tooth or gum sensitivity in the past. If you can’t handle a higher concentration of whitening agents, your dentist can help you find a product that works best.
While whitening your teeth at home, pay attention to how you feel, especially if you’re trying something new. If at any point you notice sensitivity on your teeth or gums while using at-home whitening products, stop using the whitening product immediately and contact your dentist.
One way to ensure you’re whitening your teeth safely is to follow the product’s directions. “If it says 30 minutes, an hour isn’t better,” says Messina. “It may instead dramatically increase your tooth sensitivity, making it hard to handle cold things like ice cream or even water.”
Whether it’s dental care, skin care or hair care, anything used in excess can potentially cause damage. As far as at-home teeth whitening treatments, prolonged, continuous and incorrect use of bleaching products can be potentially harmful over time, says Casellini. “Even though at home bleaching products usually have a lower concentration of peroxide, if used excessively, it can cause your teeth to become dehydrated and brittle, not to mention overly sensitive,” she says. To prevent damage, follow a product’s directions exactly and limit how often you use at-home whitening products. Also be sure you follow a standard oral care routine that involves proper tooth brushing with fluoride toothpaste, flossing and mouthwash.
Beware of beauty fads and do-it-yourself approaches to teeth whitening, experts told us. They have not been studied as extensively as professional treatments or over-the-counter options, and can have negative side effects like reducing teeth hardness or increasing sensitivity, according to the ADA. A common example is using charcoal toothpaste — the abrasiveness of the ingredients can remove the enamel from your teeth overtime, which Messina compares to sanding a floor. Other common DIY teeth whitening treatments include making pastes out of acidic fruits, vinegar and baking soda, as well as oil pulling, which involves swishing coconut oil in the mouth — these practices are not well-researched and are recommended against by the ADA and our experts.
At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also take steps to ensure that all expert advice and recommendations are made independently and with no undisclosed financial conflicts of interest.
Zoe Malin is an associate updates editor at NBC Select who writes about dental care, including stories on electric toothbrushes, toothpaste, whitening toothpaste, kid’s toothpaste, floss and water flossers. For this article, she interviewed two experts about how to shop for at-home teeth whitening treatments and rounded up products that align with their guidance.
Catch up on NBC Select's in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.
Still, while teeth may not naturally be bright white, society has grown an obsession with the aesthetic, leaving folks with three whitening options : expensive veneers, pricey in-office whitening treatments , or our personal recommendation, affordable and convenient at-home whitening strips . We thoroughly tested 16 options, focusing on everything from comfort and ease of use to effectiveness and value . Ahead, we reveal the best teeth whitening strips for your glow-up.
Even if you brush your teeth every morning and night like clockwork, there’s still a chance that your smile looks less than pearly white . And, believe it or not, it's no fault of your red wine or coffee consumption. According to celebrity cosmetic “Smile Makeover” dentist, Dr. Daniel Rubinshtein , the natural color of teeth is actually not even pure white to begin with. “They are typically a shade of either yellow or gray, and tooth color varies from person to person,” he says.
Best Whitening Strips Overall
Crest 3DWhitestrips 1-Hour Express
View On Walmart
$29
View On CVS
$56
View On Walgreens
$50
Why We Like It: The strips are easy to apply, stay put once stuck on, and lead to brighter, whiter teeth over a week’s time.
It’s Worth Noting: The strips may make teeth slightly sensitive to cold temperatures.
Duration: 60 minutes︱Active ingredients: Hydrogen peroxide and sodium hydroxide︱Usage: Daily for seven days
We found the Crest 3DWhitestrips 1-Hour Express Dental Whitening Kit to be the best whitening strips for a number of reasons. For starters, they’re easy to use. The kit says not to brush your teeth prior to use (as it’s supposed to help prevent excess sensitivity), so we simply wiped our teeth dry and applied the strips so that they would adequately stick. The side meant to hug your teeth is slightly textured and gummy, which we found made them adhere easily. From a comfort stance, these strips fit easily over teeth and stay in place once on. While it’s apparent that you have a film over your teeth, we found the strips to be smooth and comfortable while wearing.
Most importantly, they’re effective and the value can’t be beaten. When we cycled through the entire kit, our teeth got six shades whiter—which was a welcome surprise in just a week. Best of all, the results are said to last upwards of six months.
Best Whitening Strips for Sensitive Teeth
iSmile Teeth Whitening Strips
View On Target
$45
View On Shopismile.com
Why We Like It: It’s made with natural oils to help make them more gentle—while still offering stellar whitening results.
It’s Worth Noting: The box comes with more strips than necessary for treatment, which may be confusing to some.
Duration: 30 minutes︱Active ingredients: Hydrogen peroxide︱Usage: Daily for seven days
One of the biggest complaints about teeth whitening strips is that they cause sensitivity. The iSmile Teeth Whitening Strips are formulated with this in mind. With mint and coconut oils at the forefront, these whitening strips are not only more pleasant to use, they’re gentler, too. To see just how well these strips live up to their claims, we tested them on someone who has long-avoided whitening strips in favor of whitening toothpastes, due to how sensitive the strips make their teeth. After wearing the strips for 30 minutes a day for seven days straight, we found that the strips adequately whitened their teeth a full eight shades—all without triggering any pain in the process.
Best Dentist-Approved Whitening Strips
Crest 3DWhitestrips Glamorous White
View On Walmart
$28
View On Target
$40
View On Crest.com
Why We Like It: This kit is quick, convenient, effective, and dentist-approved to boot.
It’s Worth Noting: The bottom strips aren’t fitted quite as well, which may lead to gum irritation.
Duration: 30 minutes︱Active ingredients: Hydrogen peroxide and sodium hydroxide︱Usage: Daily for seven days
If you’re looking for quick, dentist-approved results, we found that the Crest 3DWhitestrips Glamorous White Dental Whitening Kit works well. (It also happens to tout the American Dental Association’s Seal of Acceptance, which means that the product is safe to use, of the utmost quality, and proven effective). The teeth whitening kit comes with strips designed for the upper and lower rows of teeth, and are designed to hug each set securely. Although we didn’t find these strips to be the most comfortable to wear—simply because they trigger excess saliva production which in turn makes them slip from place if you’re not keeping your teeth clenched—we were admittedly impressed by the strips’ whitening effect.
Best Dissolving Whitening Strips
Moon Oral Beauty Dissolving Whitening Strips
View On Nordstrom
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$40
View On Ulta
$30
View On Moonoralbeauty.com
Why We Like It: They take just 15 minutes to process and dissolve in the process, so you don’t have to worry about taking them off.
It’s Worth Noting: They’re very gradual, so you may not notice drastic results in one full treatment.
Duration: 15 minutes︱Active ingredients: Hydrogen peroxide︱Usage: Daily for two weeks
If you’re looking for the best whitening strips that work well on the go, consider the Moon Oral Care Dissolving Whitening Strips. These fan-favorite teeth whitening strips come in the form of slim rectangles that can be comfortably folded over the top and bottom rows of teeth. The very best part about these strips is that once on, they immediately get to work and start dissolving in the process, so there’s no clean-up at the end of treatment. The only downside, though, is that while dissolving, the strips become a bit slimy, which may be uncomfortable for some (though, never painful or sensitive). While these teeth whitening strips are particularly easy to use, it’s worth mentioning that the results aren’t long-lasting. Because of this, you may want to reserve these dissolving whitening strips for special occasions like dates, parties, weddings, and other big events where you want a burst of brightness for a few hours on end.
Best 30-Minute Whitening Strips
Crest 3DWhitestrips Bright Dental Whitening Kit
View On Walmart
$24
View On Target
$30
Why We Like It: It’s fast-acting and effective.
It’s Worth Noting: They feel a bit awkward.
Duration: 30 minutes︱Active ingredients: Hydrogen peroxide and sodium hydroxide︱Usage: Daily for 11 days
If the idea of wearing whitening strips for an hour feels like a prison sentence, the Crest 3DWhitestrips Bright Dental Whitening Kit takes just 30 minutes to process. The kit comes with enough strips for 11 days' worth of whitening. These strips were easy to apply—but it’s important to take your time. The strips are designed to be pressed into teeth and folded over the edge. When done with care, these thin strips will stay in place, however, if done hastily, they will slide around and not be as effective. After seven days of consecutive use, we noticed that our teeth had shifted a full four shades whiter. And considering our tester is a self-proclaimed coffee addict, that’s saying something!
Best Whitening Strips Under $15
Persmax Teeth Whitening Strips
View On Amazon
$13
Why We Like It: They’re affordable, effective, and sold in two flavors.
It’s Worth Noting: The strips are a bit wider and have to be folded over the teeth.
Duration: 30 minutes︱Active ingredients: Hydrogen peroxide︱Usage: Daily for two weeks
Not all teeth whitening strips require shelling out $30 or more. The PERSMAX Teeth Whitening Strips are an Amazon top seller, and for good reason. The textured rectangular strips are designed to fit the upper and lower teeth with ease. Said to be safe for enamel and formulated to not trigger sensitivity, we were eager to put them to the test. When we did, we found that these strips grip teeth exceptionally well, without slipping around or edging into the gumline. More remarkably, they offer instant results. When we removed these strips after 30 minutes of processing, our teeth looked a full two shades whiter.
Best Whitening Strips for Dramatic Results
Rembrandt 1 Week Teeth Whitening Kit
View On Amazon
$32
View On Walmart
$22
Why We Like It: These strips brighten and whiten teeth better than any others we tried.
It’s Worth Noting: The strips are a bit wider, so they may edge into your gumline.
Duration: 30 minutes︱Active ingredients: Hydrogen peroxide and sodium hydroxide︱Usage: Twice a day for seven days
The Rembrandt Deeply White + Peroxide 1 Week Teeth Whitening Kit promises 90 percent whiter teeth in just seven days. Thinking it was too good to be true, we put the top-rated strips to the test. In doing so—by wearing them on our top and bottom teeth for 30 minutes a day for seven days straight—we found that our teeth looked a whopping 14 shades whiter. As if the stunning results weren’t enough to make us lifelong fans, the easy application process certainly is. These strips are a bit larger than the others we’ve tried, but we found that they stick firmly to teeth to deliver stellar whitening results sans any discomfort in the process.
Best Gradual Whitening Strips
Burst Teeth Whitening Strips
View On Burstoralcare.com
$30
Why We Like It: They’re gentle and easy to use.
It’s Worth Noting: They don’t dramatically brighten teeth.
Duration: 15 minutes︱Active ingredients: Hydrogen peroxide︱Usage: Daily for seven days
Formulated with coconut oil and aloe vera alongside hydrogen peroxide, the Burst Oral Care Teeth Whitening Strips are said to be some of the gentlest whitening strips on the market. During our testing, we found that the textured adhesive strips were easy to apply and stayed put once stuck on. While they lived up to their gentle claim and even brightened our teeth two shades, we found that the strips didn’t offer the most dramatic results. That said, if your goal is to gradually transform your teeth, these gentle strips might be fully in line with your wants and needs.
Best Fast-Acting Whitening Strips
Snow Dissolving Teeth Whitening Strips
View On Walgreens
$25
View On Neiman Marcus
$49
View On Trysnow.com
Why We Like It: They work well to dramatically whiten teeth.
It’s Worth Noting: The strips are very slim, so they may not adequately cover all teeth.
Duration: 15 minutes︱Active ingredients: Hydrogen peroxide︱Usage: Daily for seven days
Last but not least, we have the Snow The Magic Strips. This kit of teeth whitening strips has earned high praise for its fast-acting brightening abilities and we were glad to see that they actually delivered. While these strips were easy to use and whitened our teeth a full six levels, though, we found that the size was a bit too small for our liking. Even on someone with smaller teeth, these strips have a hard time covering every edge, which means they may not offer the most uniform results on larger teeth.
Are you interested in learning more about pap+ teeth whitening strips factory? Contact us today to secure an expert consultation!